I spoke on the SXSWedu panel "Putting the Hollywood in MOOCs" alongside Raymond McCrea Jones, Jason Marsh and Zach Wise. We discussed methods for producing educational media with high production values. We reach more students with highly-produced media and thus bring more students into the educational environments we produce. Working at Berkeley, Emory, Harvard and Northwestern, we discussed the primary objectives of institutions producing MOOCs when considering where to spend their time and money. Where should high-production quality video and media sit within an online course to get the best return on the high investment of high production quality? Panel discussion materials can be found here.